Helllllllllloooo!

What a “picture car?” Simple: A car that appears in a movie. An example are all those fancy cars in the Fast & Furious movies or the Batmobile or any car that wants to be showcased in what’s called “product placement.” This is the process where a manufacturer of something gets filmmakers to put their product in their movies. As an indie filmmaker, I’ve been trained to put gaffer’s tape over most labels.

But I attended a product placement seminar through Film Independent a few years back. And they pointed out something important: Showing product usage in every day life is awesome. Why? They’re basically testimonials without that slimy feeling of: Dude! Someone paid you to say that shit.

So????

Why show a photo of my beat up car? It was the social worker’s car in our indie feature MY APOCALYPTIC THANKSGIVING. Yes. It looked a lot better cuz the back window still worked. And now that it’s in its death spiral? It can still work for a picture car that speaks to someone being at a very different time in their life. Though in all truth? It could still speak to being a social worker cuz the workload relative to the pay would still keep a person in a car like this well past its prime.

And this transition also speaks to something important: An unspoken pressure about things having to be big and fancy to work. But for my 3 Wishes story???? How my car looks now works so much better than had I gotten a Fast & Furious picture car. It also has an amazing price tag: FREE.

Finding resources like this make it possible to shoot a microbudget film with an actual microbudget. Why share this with a general audience instead of just filmmakers? This principle applies to all areas of life: DO THE THING. WHATEVER IT IS. DO IT. YOU HAVE THE RESOURCES IN THIS MOMENT TO MAKE THINGS HAPPEN. WAITING FOR PERFECTION MEANS YOU SPEND MORE TIME WAITING THAN DOING…

How dull…

As always: Have a glamorous day for fun!!!

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